Make your logistics brand stand out from the crowd

April 28, 2020

In this increasingly crowded and digital world, developing a brand name and story that cuts through the clutter has never been more important. That’s true of companies striving to make a difference in most every sector and it’s certainly true of the highly-competitive logistics and transportation industries that we call home.  Web presence, however, is no longer enough. With th...

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What is a Brand Guidelines Document?

April 24, 2020

A ‘Brand Guidelines Document’ (sometimes called a ‘Brand Bible’, ‘Style Guide’, ‘Brand Guide’, ‘Brand Toolkit’ or ‘Brand Book’)  is what big brands use to ensure that they present a consistent corporate image, which in turn contributes to how they are perceived as a brand. However, small businesses can also use the same a...

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6 Steps for Logistics Marketing Planning

April 21, 2020

As another year enters its second half, many B2B companies, including logistics businesses, are focused on planning for the year ahead. For some companies, that means developing a marketing plan or enhancing their plan from the previous year with updated strategies and tactics that increase efficacy. For logistics companies that are responsible for transporting goods, developing a marketing pla...

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