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6 Emerging Ecommerce Trends for 2020

March 31, 2020

According to UBS Global Wealth Management chief economist Paul Donovan, the market share of e-commerce is significantly higher now than it was during the last major outbreak in 2002 (SARS), which may reduce the economic impact of the coronavirus. However, fear is a leading cause of economic disruption, and consumers could still potentially get scared into tightening their spending if conditions wo...

Develop a social media strategy for logistics company

March 23, 2020

Digital marketing – particularly social media has been bringing more and more benefits to the freight, transportation, and logistics companies. Here are my two cents on how to effectively use social media for your business. Infuse Social Media with your Company’s Digital Marketing Plans The first thing that you should think about is that social media should not be separated nor i...

A case study of implementing video content marketing tool in Logistics Industry

March 19, 2020

Founded in 1997, Cerasis is amongst the top-notch North American 3rd-party logistics company that offers many solutions focusing mainly on LTL freight management. For 15 years, the company utilized traditional marketing and relying heavily on referrals, which was an effective strategy to that time. They were able to acquire new customers, as well as retained current ones.  The challeng...

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