Best New Websites, January 2021

February 2, 2021

Here we are into a brand new year, and although we’re far from out of the woods yet, there is a feeling of renewed hope on many fronts. In this first collection of the year, we have a mix of retrospectives, brand new ventures, and business as usual. There is an eclectic mix of styles on offer, from glossy and slick to minimalist and brutalist, but all confident and looking to a better wor...

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3 Ways to Improve the Humanness of Your Brand

January 14, 2021

Few things define the 21st century as much as technology. This makes preserving a sense of the human touch an essential activity for every brand. Businesses are working overtime to incorporate tech into their operations. Everything from customer relationship management tools to automated payroll software is redefining how we run our business.  At this point, there are a few areas of bus...

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How Pantone's Color of the Year impacts consumer products

December 17, 2020

Pantone's Colors of the Year are intended to reflect 'resilience and hope' for 2021. But the annual decision also has a trickle-down effect on everything from high fashion to iPhones. Analysis The color institute Pantone unveiled its annual Color of the Year this week. For 2021, there are two colors: illuminating, a bright yellow; and ultimate gray, a medium gray shade.  ...

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