6 Tips for Building Strong Brand Awareness to Cope Sales and Marketing

May 15, 2020

1. Identify What Makes You Different Brand awareness is awareness of something. What’s your something? The first step of building a brand identity is identifying a trait (or traits) that sets you apart from your competition — your Unique Selling Proposition (USP). So study your competition. How do they define their brands? And just as importantly, how don’t t...

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Social Media for Business – 2020 Statistics You Need to Know

May 7, 2020

When it comes to Social Media for Business the benefits can’t be denied! 2020 is upon us – have you planned out your social media strategy yet? Social media and business have become essential bedfellows. That means tapping into the power of social media is essential for today’s business leader. Chances are you’ve tried some social media posts for your business in the p...

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What makes a good business logo

April 30, 2020

A logo design is the basis on which you build your brand. But can you identify a great logo? What are the qualities of a great logo? Can you tell a unique logo from a cliched logo? Know that a great logo is capable of making a company memorable. Such a logo can precisely convey a brand message of a company to its target audience. It conveys a company’s identity as well. A unique logo is att...

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