Tips for Forwarders Marketing Plan

June 5, 2020

As another year comes close to an end, many B2B companies and logistics businesses, are planning for the year ahead. For some companies, that means developing a marketing plan or enhancing their plan from the previous year with updated strategies and tactics that increase efficacy. For logistics companies that are responsible for transporting goods from point A to point B, developing ...

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The Importance of Branding: Why Branding Matters

May 28, 2020

Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, businesses and organizations should build a st...

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Why Integrate Social Media into Your Marketing Plan?

May 20, 2020

If you own a business, then you probably already are present on social media. If not, you should really think about doing it. You don’t need to be a skilled online marketer to understand that social media is really popular among customers and will definitely help you increase the visibility of your company and connect in a positive way with your customers. Social media statistics from 201...

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