News and Media

What is AI marketing and how can you leverage it?

August 4, 2023

Seemingly overnight, artificial intelligence (AI) writing became really...intelligent. As a content marketer, learning that ChatGPT was creating entire SEO articles that sound pretty close to human writing was a bit chilling. While AI marketing has a long way to go before it could replace me, it's already quickly changing the marketing landscape, and I expect that the biggest changes are ye...

Social media strategy for freight forwarders

July 21, 2023

In this article you will get: How to start your freight forwarding social media strategy Planning your freight forwarder’s social media strategy Which social media should your freight forwarding company use Next steps In 2023, there are 4.9 billion people using social media, and according to Statista, by 2025 there will be 6 billion. That is a massive number to not think ab...

Are Simple Websites Better For Business?

July 14, 2023

As web design technologies raise the bar on what it is possible to achieve on a realistic budget, there’s a rising debate about whether increasing features and functionality offer increased value or whether simple websites are better for businesses. Minimalism — the clean, grey-on-white aesthetic popularised by (among others) Apple — has been the do...

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