How to Create Brand Guidelines

June 22, 2022

By Tony Hardy Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. When your company works on a new branding project or goes through the rebranding process, you should be given your shiny new brand guidelines on completion of the project. Your new brand guidelines document can then be used ...

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DOS AND DON’TS OF WEB DESIGN IN 2022

June 14, 2022

BY PADDI MACDONNELL Navigating the world of web design can be difficult. There is so much conflicting and outdated advice. How many times have you been advised to obey the 3-Click Rule? It states that users must reach the content they want in three clicks. But, according to the Nielsen Norman Group, no research supports the 3-Click Rule. It’s just a guess, the web’s equivalent of...

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Social Media for Logistics Companies

June 7, 2022

by Jennifer Lyons With nearly 4 billion active users worldwide, the massive reach of social media is undeniable. As a direct result, social media has become a powerful marketing tool for businesses of all industries — and trucking and logistics companies are no exception. Social media for logistics companies can reap massive benefits for your business.  Don’t worry if social...

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