As a small or mid-sized company, in order to grow your business you need to implement social media marketing successfully. A study confirms that 95% of online adults aged 20 to 36 are most likely to follow a brand on social media. Not only that, every company should have an online presence and capitalize on these social network platforms as they offer your company free marketing as well as an additional communication channel to your audience.

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Develop your reputation as a responsive, caring brand by offering support through social channels:

•    Create a system for tracking customer comments, questions, and complaints on social media.
•    Respond as quickly as possible to questions and concerns.
•    Go out of your way to be positive and helpful.
•    Listen to criticism and make customers feel heard.
•    Know when to resolve public conversations in private messages.

Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.
Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.