Having a successful digital marketing strategy for Supply Chain and Logistics companies is an attainable goal. Most supply chain and logistics companies still rely on personal selling and word of mouth marketing as their main source of growing their business. This means that there is a huge amount of untapped potential in this industry and getting started quickly will set you and your company up for long term success.

1. Get Qualified Customers to Your Website
Search engine optimization (SEO) is a methodology to drive qualified customers to your website. Ranking highly on Google—having your company come up on the first page of search results—is becoming more and more challenging every day, however ranking highly in the Supply Chain and Logistics industry is much easier than most other industries. But it will get harder over time and that is why you need to start now.

Let us use Shipium as an example. Shipium helps ecommerce companies with their supply chain and shipping. Shipium probably wants to rank highly for the words “ecommerce supply chain” and “ecommerce value chain”. These keywords drive a substantial amount of traffic, have low competition in organic search, and have huge potential to driving revenue for Shipium.

2. Content Marketing
Content Marketing is an extremely powerful tool that supply chain and logistics companies can use. Sharing valuable content consistently can establish you and your company as a thought leader in whatever industry you operate, including supply chain and logistics. In your content marketing strategy (e.g., blogs, videos, etc.), your goal should be to educate your audience and give them actionable information. You want to be known as a thought leader. In that way, content marketing material is different from sales material.

Let us look at Shipium again. Shipium was founded by two supply chain experts from Amazon and Zulily, Jason Murray and Mac Brown. These two have a wealth of information that could completely transform e-commerce companies that are currently trying to scale. Creating content surrounding this knowledge would be something that Shipiums’ potential customers need and would enjoy. This would create trust, engagement, and drive sales.

3. Email Marketing and Email List Building
Email marketing and email list building are great ways to leverage your content, engage your customers, target your audience at the right time, and continue building your web traffic through your sales funnel inexpensively. This is only an effective strategy if you have a solid email list built up. To build this list organically you can offer exclusive content to those who sign up, create pop-up forms on your website, and calls-to-action in your content.

4. Be Active on LinkedIn
Being active on all relevant social media platforms is important for all businesses, but for the supply chain and logistics industry, LinkedIn should be the focus. Being active on LinkedIn doesn’t just mean posting every once in a while. It means engaging in trending conversations that your company can add value to, posting articles, joining professional groups, and much more. People want to engage with your company and develop a relationship with your company as opposed to being swamped with information that comes from a lifeless source. LinkedIn can also be a funnel to your website.

5. Smart Phones: “Optimize for Mobile”
Optimizing for mobile may seem obvious, but it is shocking how many companies in the supply chain and logistics industry do not do this. The number of people using mobile devices instead of a PC for business is constantly increasing. Your company needs to be able to meet your potential customer and engage them effectively wherever they are.

These five tips will help your company succeed in digital marketing. Leveraging digital marketing can be transformative in the growth of supply chain and logistics companies. Using SEO, content marketing, email marketing, LinkedIn, and optimizing for mobile are all things that you should start implementing in your business.
Let me know in the comments if there are any more tips that you would like to add!

By Luke Waller
Source: linkedin.com