X2 Global Media
Pairing Digital and Traditional Marketing

Many people think that traditional marketing will disappear in favour of digital marketing. But this is not true. Actually, the traditional marketing has other purposes and objectives. It will continue to prosper and that’s why the companies must combine these two strategies.

Each method has its advantages and disadvantages. By using them together, you can improve your strengths and compensate for your weaknesses.

A traditional marketing strategy allows to reach a large number of people. However it is difficult to have a precise target. So you will target a broad audience and the main disadvantage with this strategy is the price. It can be expansive. It is also difficult to measure the performance of your traditional marketing campaigns. You can see an example of our project in traditional marketing with AATIP.

Otherwise, digital marketing allows you to target your audience much more precisely. So you can reach the audience you want. For example, with advertisements on Facebook. With this method, it is much easier to quantify and analyse the results of your campaign. It is also much less expensive.

So it is important to develop your digital marketing strategy in line with your traditional marketing strategy.

For more advices, feel free to contact X2 Global Media!

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