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Video Marketing Trends & Tips 2019

We all being witness that video has become an integral part of digital marketing. If one year ago companies were still hesitant whether they should commit to video marketing, in 2019, it’s not a question of whether to start or not. It’s a question of how to do it more effectively.

Here we offer summary of marketing tips and predictions for 2019 shared by prominent marketing experts.

1. Videos will replace other forms of communication

Andy Crestodina
CO-FOUNDER AND CHIEF MARKETING OFFICER OF ORBIT MEDIA

Video has been a one-to-many channel for 90 years. Now it’s one-to-one. Pitching an editor for a PR effort? Make a video. Reaching out to an influencer to collaborate? Make a video. Any time the stakes are high, in marketing or anywhere, video will replace text and email in 2019.

Ian Cleary
CONTENT MARKETING CONSULTANT, FOUNDER OF RAZORSOCIAL

1) Short form video on Facebook – It’s very difficult to get people on Facebook to engage with long video. YouTube is a much better channel for long form video content. So on Facebook I can see more and more companies creating teaser videos to promote longer form content on other channels.
2) Videos in email – Over email boxes are over loaded and getting a short personal video in email can be so powerful. It is such an under used tactic at this stage but I think 2019 is the year for this to increase.

Mike Schiemer
FRUGAL ENTREPRENEUR AND SOCIAL SELLING SPECIALIST

Video marketing will become even more prevalent in 2019 thanks to greater technology and user expectations. A whole generation of teenagers and youths have grown up on YouTube videos, Snapchat clips, viral GIFs and Instagram. People, in general, don’t want to read as much and images aren’t nearly as dynamic.

2. Video will continue growing

In 2019, the implementation of video will continue growing. We might expect to see more video on social, emails, websites, and just about anywhere else.

3. The rise of short & vertical videos

More than 75% of world video viewing happens on mobile, according to eMarketer. Naturally, we might expect to see the rise of vertical videos, as it’s the way we hold our phones, after all. With more information pushed out there for people to consume and shorter attention spans, videos will become shorter, too.

4. Creating videos will become easier

Tim Hughes
MOST INFLUENTIAL SOCIAL SELLING PERSON IN THE WORLD

With the cost of creating video reducing (you can use an iPhone for example) and the ease in which it will be consumed on mobile, makes it a great opportunity for sales and marketing to create insightful and educational content. But let’s not forget that any content that is boring, spammy, self indulgent is boring, spammy and self indulgent whatever platform it’s on written word or video.

5. Videos will need to be optimized for every platform

The one-size-fits-all approach might not work anymore in 2019. Videos will need to be optimized for every platform. Creating a video for YouTube and simply reposting it on other social platforms is not the most effective video marketing strategy. Instead, when creating a video, keep the distribution platform in mind.

6. Personalized and authentic video

In 2019, viewers are expecting to see a personalized and unique approach in videos, as if the video was created specifically for them. Videos will need to be authentic and interactive.

Ian Anderson Gray
ENTREPRENEUR CONSULTANT

For 2019, I think we’re going to see a lot more intelligent repurposing. Video content will be absolutely key in 2019, but I think we have to be a lot more intelligent with how we use it, as part of our overall marketing. Video isn’t replacing everything. I still think blog posts work really, really well, but putting video within that content really helps. And something that I’ve been experimenting with a lot is creating content video first and then, from that, you can then repurpose into loads of different pieces of content including blog posts, podcasts, infographics and more.

For example, live video is a great way to start to create your content. But I think we’re going to have to be more intelligent with how we use it. Whether we create the blog first, or create live video, then the blog. Then, within that, we can then create more video from that content using the likes of Wave.video. A lot of people are watching video silently, so I think we have to grab those users, who are watching silently, using captions, using services to transcribe the video, the captions for the videos, adding show notes, things like that.

7. Collaboration with influencers

Influencer marketing is booming. In 2019, it’s fair to expect marketers collaborating with YouTube influencers to co-promote their brand. Other underestimated platforms like LinkedIn might get marketers’ attention, too.