Whether you’re in the logistics industry or online retail we all have one thing in common: we all want to reach out to as many new clients as possible.

We want to drive traffic to our websites, we want to improve our relationships with our clients, we want to create new leads  – we want to improve our customer services and establish ourselves as industry experts. It sounds like a tall order, but did you know that you have the potential to do all of these things, probably in the palm of your hand?

When we think of Facebook, it’s difficult to separate overshares and images of highly polished influencers with a successful business. But believe it or not, this social media platform can have a positive impact on your business and can help you achieve all of your company goals. 

It’s a cost-effective marketing solution

Think of marketing and you’d be right to picture TV and radio ads, ads in your local paper, direct mail marketing and even cold calling practices. All of these have the likelihood of being successful, however, they’re hugely expensive and there’s no guarantee that you’re even targeting the correct market. When you use Facebook as a marketing tool you’re getting a tailor-made marketing solution that’s not only cost-effective but it’s a lead generator that works!

You can get to grips with analytics

In addition to the point above, when you use Facebook as a marketing tool and take full advantage of their targeted ad campaigns. You also get to delve into the stats and analytics of your campaigns. Facebook Insights is ideal for those of us who aren’t necessarily tech-savvy, and as a business owner, the kind of data you can find out about your company is priceless. From page engagement to page likes, visits and the reach of your posts. All of this is wholly valuable information.

You can boost your brand

These days, the first thing many consumers do before they make a purchase is to search through the social media pages of the business in question. If your Facebook page is poorly run, with questions and comments left unanswered or it’s been inactive for quite some time, it could be enough to turn off any potential client. When your Facebook page is engaging with clients and inquiries, replying to comments on posts, regularly posting varied content such as videos, photos, polls, and competitions, it builds a sense of trust and helps you create a stronger looking brand.

It can send traffic to your website

Simply put, the more website visits you get, the more positive signals are sent to search engines who ultimately influence your positioning on their results. When you post on your Facebook page, it’s important to include links to your website – it doesn’t always matter how many likes or shares you get on your posts, its website clicks you want!

Contact us to learn how X2 Global Media can help you to get more leads.