If you’re thinking about taking your side hustle to the next level this year, getting a killer logo design can help transform your business idea into a money-making venture.
Which begs the question: how much does a logo cost? From DIY design to working with a graphic designer or agency, the cost of a logo can vary from $20 to $2500+, with several options in between. Mid-range options include buying a logo from an online logo maker (starting at $20) or a design crowdsourcing website (starting at $99).
But the truth is, there are so many variables that factor into how much you’ll pay for your logo design. Here’s what you need to know before choosing how to make your logo.

The logo-making journey

Designing a logo with or without outside support is an iterative and multi-step process that can involve research, brainstorming, sketches, and several design concepts.
That’s why custom logo packages can wildly range not only in price—from relatively free to a few thousand dollars—but the amount of time and effort needed to get the job done.
Take a step back to figure out how you’ll be using that logo across channels and branded applications.
Will your logo only live digitally, or do you plan on printing it on business cards and other marketing materials? 

While you can make a high-resolution raster file work for you, they’re not ideal for all applications. Vector files are what you’ll want to ensure your logo looks amazing across branded assets.
And when it comes to color variations, make sure you’re getting light, dark, and full-color versions of your logo for your branding needs, as well as versions with transparent backgrounds.
The exporting options for color can range, too: RGB is used for digitally displayed logos, and CMYK is best for printed products (Pantone can work for both).
Is your head spinning yet? 

Hire a freelance logo designer

Tapping a freelancer means you’ll get to work with an expert to create a professional logo design. You’ll see several concepts come to fruition. Depending on the designer’s skill, a fresh logo could cost you anywhere from $250 to $2,500. Remember when selecting a freelancer to look for how much experience they have, and how they bill (hourly vs. by project).
A freelancer with less experience will likely charge less, but you might not get the smooth process you’re looking for.
Through different platforms, there are online communities of designers you can seek out to find one that meets your needs. But remember that this will take time!

Hire a logo design agency

The most expensive logo option out there is to hire a firm to do the work for you.
Agencies charge upwards of $2,500 USD for a logo design, with some hitting the $5,000 USD to $10,000 USD mark. That can be cost-prohibitive for someone looking to evolve a side hustle into their 9-to-5.

When considering an agency, here’s what to keep in mind:
        The deposit: Expect to pay up to 50% of the cost for a logo design before an agency jumps into the work.
        The contract: Not all agencies will ask you to sign a contract. If you do, when the work is done you’ll be legally on the hook for paying the full fee.
        The time: Backed by a design team, an agency can take their time crafting your logo. Expect at least one week before you see any mockups.
        
Extra costs to consider 

After your logo is complete, consider rounding out your company’s visual identity with customized designs for social media and business cards. Establishing brand guidelines and getting a trademark might also be on your list.
These costs can quickly add up, so keep them in mind when selecting (and budgeting) a logo-making option.

Choosing the right option

Even if you’re just getting a business off the ground, a logo is the starting point for building your brand identity.
After you have an idea, think about how you’ll be showing off your brand online and offline. Then figure out what logo design package price will work for you.

X2 Global Media offers 3 different logo versions for just $450 USD
And full branding pack (including logo guidelines for businesscards, letterheads and social media cover images) for Just $1000 USD

Contact us today and see how X2 Global Media can design beautiful and professional logo for affordable price!

Whatever option you choose, we wish you the best in your logo-making journey!