The past couple weeks have seen most of the country shut itself down in regards to COVID-19. Many are working from home, while many are not working at all.

Whether either of those apply to you, now is not the time to stop your business’ marketing. If you stop now, will people remember you when the world returns to normal? Yes, that may sound harsh, but there is another business waiting to take your spot.

So, how exactly do you market your business when the world is stopped and no one is doing anything?

It’s easy – go to where they are…. digitally.

Now is the time for your business to take advantage of all things digital. Everyone is on social media right now, soaking in updates and talking with other people. People are reading their email and text messages because that’s really one of the only forms of communication you can have when you are supposed to be home and not going out.

Here are some ideas of things to post on social media:

Updates on your business and your employees. Show some video or pictures of you and/or your employees quarantining to show we’re all in this together. This is a shared experience for the whole world – show your fans what you’re up to. 

Sneak peeks of things you’ve been working on. Working on a new product? Planning a new service? Give them something to look forward to when this is over.

Fun tips or ideas of things they can do from that that relates to your business. Are you an attorney or CPA? Share some applicable tips that will help them. Have fun with this – everyone is escaping to social media for fun and distraction.

Ramp up your email marketing.

If you are actively engaging in email marketing, keep it up! If you haven’t been as active, send out some emails informing your subscribers what is going on, status updates on when you’ll resume business, etc.

Targeted Google and Social Media ads.

Use this time to take advantage of digital ads. Do you have something you want your audience to see? Boost a post on Facebook! Is your business one that does really well from search ads? Set up some targeted Google ads. Digital ads can be very inexpensive and will help keep your business in front of people.

Also, don’t forget to take time during this to spend time with those you love – either in-person with your spouse and kids or via video chat. And take a walk outside. It’s amazing what some fresh air will do for a person!