No one can deny the fact that not many logistics companies realise the potentials of Social media.  This great social media case study that happened to Kinaxis, brought this company 2.7X increase in Web Traffic and 3.2X increase in leads.

Kinaxis is a B2B supply chain management company from Canada. While people keep thinking supply chain company marketing activities are just around printed materials such as brochures, leaflets, Social media became a useful tool in Kinaxis’ efforts to establish themselves as experts. It showed their personality and company culture (the human side of the business) that potential customers relate to.

Since 2004, they started the new strategy with their blogging, The 21st Century Supply Chain blog employs 18 different Kinaxis contributors and focuses squarely on thought leadership, with the key ideas is to aggregate industry content for customers and potential customers–making it easier for them to find important information they need. From right content, Social Media was chosen as their key distribution channels to attract target audiences.

The results speak for themselves. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. But, they have exceeded expectations: 2.7X increase in Web traffic and 3.2X increase in leads.

If Kinaxis can do it, so can you.

It’s time to make your lead generation greater! Let us help you.

Contact our team now at contact@x2globalmedia.com to get free consultation!