People love moving pictures, always! That’s why your audience would possibly find it easier to identify and relate to your business with a solid brand video. A brand video puts a face to a name and allows an audience to see the genuine nature of your business and offering. 

Whether your business is huge or small, it still has its own story that people would like to hear, or should we say, to watch. Here are the benefits of having a great corporate video of your own:

1. Video allows audience to better relate and remember your message.

Study shows that roughly 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (*)
Our brains are able to compute information far more efficiently watching video, than reading text alone. The reason is that video contain 3 different forms of communications: moving imagery, text and sound, which form a link  for your brain to easily recall the information.

As a result, your brand message would likely to stay longer in the audience’s mind.

2. Increase the understanding of your product.

For many industries, especially with B2B, products can be complex, and it’s essential that your audience understands what you offer before they make a business decision. Website visitors are 64 to 85%(*) more likely to take business action after watching a product video.
An explainer video gives you a chance to show your potential customers what you’re offering and how it solves a problem. It tops our list of recommended videos to make first. So if you don’t have one yet, get on it!

3. Video content incites engagement.

Social media users behavior summary proves that more and more people are willing to engage in an action if it is effortless. And videos surely reduce many actions to take in order to get information! Besides, online users tend to seek for entertainment on these platforms. Therefore, it is an appealing way to get your brand closer to the audience. 

4. Video spreads through social media.

92%(*) of users watching video on mobile will share it with others. The fact is people just like to share good content, and creative video is fantastic content. Commission a quality video that entertains, educates or tells an interesting story and people will want to share it. It is not too difficult to be everyone’s online conversation, as long as what you are giving is interesting enough.

5. Video increases your Search Engine Optimisation (SEO).

Talking about spreading information online, most companies already get themselves a website, but struggle to drive traffic. Video helps your website to be found as it allows you to enter key words that associate with your video. This enhances your search engine optimisation (SEO). The more videos you display, the more your website gets pushed up the search ranking and improves the visibility of your website to the whole world.

Source: https://tellyjuice.co.uk/6-reasons-why-your-business-needs-corporate-video-content/
(*) References: https://biteable.com/blog/tips/video-marketing-statistics/

So, do you want to get these advantages? Contact our team at contact@x2globalmedia.com for free consultation!