Digital presence allows you to grab more attention from your customers and target audiences. Social media content is the best way for showing your company values and professional skills.

X2 Global Media will point out 5 steps that help you to turn on and use up the power of these channels.

1. Choose the right channels

Depends on your business industry, choose the right social media channels that you are going to focus on. You will need to concentrate on the channels where most of your audiences spending time, following and communicating.

After knowing which channels you will use, make sure all of your information is complete and accurate before you start updating your content.

2. Figure out what your audience would like to read

Question to yourself “Who are your audiences and what do they want?”  How can you create good social content if you don't know your audience? Target audience research is most likely part of your overall digital marketing strategy including social media marketing, so you can get some insights from the website analytics software you are using (Google Analytics is probably the most widespread). Those insights will include basic demographics, acquisition channels, and content preferences.

3. Create your weekly content plan

Once you know what goes on which platform, and who you are writing for, you should have a good idea of what content to plan for. An editorial calendar for every piece of work drafted, or that will be drafted in the future will help you to look back and keep tracking which content will work, which one needs to be improved and which one you should not continue.  

4. Research ideas for your posts

After completing above 3 steps, now it’s time for you to research more creative ideas that would help you to convey your stories, purpose, values and brand in effective way. Remember your audiences can go through thousands of content every day and they will not be interested in your brand if you do not show them what we want.  

5. Keep tracking social media performance every day

Finally, you will need to measure the impact of your social media marketing efforts by analyzing the report captured from social media. This activity allows you evaluate your strategy, content, tools, tactics and clearer direction to optimize them day by day. 

Contact the team today at contact@x2globalmedia.com for social media management free consultation!