BY PADDI MACDONNELL

This month we’re seeing websites that are very conscious of the design trends they’re following. Designers are making conscious choices to adopt styles, and opting out when it doesn’t suit the site. What we end up with is a crop of sophisticated, well-designed websites that use style as a technique to further their aims.

Here are the sites that caught our eye this month, enjoy!

Seen
Seen uses conversations to explore themes surrounding ethnicity and racism in creative fields. Displaying these conversations as online chats creates a sense of intimacy.

Fleava
There is a strong sense of luxury to digital agency Fleava’s glossy brochure portfolio site.

Laesk Kombucha
There is more than a touch of Wes Anderson’s style to this site for Laesk Kombucha; somewhere just out of sight is Bill Murray in a red beanie.

Symbol
There is a warmth to Symbol’s site, created by the color tones and combinations used here.

Capsul’in Pro
With lovely scrolling animation and soothing colors, this site for Capsul’in Pro manages to turn coffee pods into objects of desire.

Stone Cycling
Bricks made from rubbish don’t sound like the most exciting thing ever, but this site evokes a lovely clean feel: like an old building gleaming in the sunlight after all the soot has been scraped off it.

Nathan Riley
An excellent example of masonry combined with variable scrolling speeds creates tension in digital artist Nathan Riley’s portfolio.

Evi O. Studio
Sometimes the simplest things, like this full-screen image transition for Evi O. Studio’s portfolio, can be so well done it’s an absolute pleasure to scroll through.

Blue
The Blue experience from Rossinavi luxury boat builders is a pleasing immersive microsite showcasing their new hybrid-electric boats.

Cased in Time
This site is an excellent example of how to make a single product commerce site that doesn’t feel lacking in content.