Regardless of what your preferred social media channels are, X2 Global Media team recommending you some ideas to add sparkle to your holiday marketing. 

1. Add Christmas Flair to Your Branding
Something that almost any business can do is to update all branding with a bit of festive flair. Adjust your logo and social media profile pictures to incorporate elements associated with Christmas and use it throughout the season, both online and in any printed media; but make sure it doesn’t negatively influence brand recognition. Any costs associated with this can be justified by the fact that you can reuse these images for several years. You can also add Christmas flair to your social media header images, either as a single Christmas-themed image for the duration of the festive season or regularly changed to reflect any promotional offers you have running.

2. Share Holiday Themed Updates
The general rule for content marketing – be it blog posts or social media posts – is that 80% of your content should add value to your customers lives, and only 20% should be about promoting your business, services or products. Don’t feel guilty about bending this rule slightly over the holiday season, as long as you don’t end up only posting self-promotional updates. Your regular posts can still add value to the lives of your customers, while having more seasonal appeal: restaurants can share their chef’s favorite holiday-related recipe, beauty salons can post tips on how to extend the benefits of any treatments they offer when their clients are too busy to schedule an appointment, and gyms can share advice on how to stay fit and healthy while on holiday. 

3. Publish Helpful, Holiday Themed Videos
Christmas time is the ideal time to post short, relevant videos that help your customers – without being overly promotional. Identify items in your inventory that, due to their size or shape, could be difficult to wrap, and then film demonstrations on how to gift wrap them with ease. Keep the videos short – if you intend sharing on Twitter they should be no more than 140 seconds long, while Instagram’s limit is 60 seconds – so instead of trying to demonstrate multiple items in one video, shoot separate videos for each demonstration. Similarly, if you sell a lot of flat-pack items, you could publish videos that demonstrate how to easily assemble them.

4. Organise a Christmas Themed Social Media Contest
As suggested by the charity drive idea, it’s great to get your customers involved in some of your events, and if you’re not yet ready to host a charity drive, you can still get your customers involved through a contest. More specifically, a contest that requires them to do more than just spend a certain amount with your business: ask your customers to submit photos of themselves wearing an ugly Christmas sweater, or a video of them singing Christmas carols – with a prize for best and worst vocalist, and you may even consider asking them to update the lyrics of a classic carol, incorporating current affairs and the way society has changed since the carol first became popular. All entries should be posted on your social media channels, and although you can link these contests to instore purchases, this idea is more about generating publicity and having fun.

Contact our team now at contact@x2globalmedia.com to learn more about our social media management monthly package.